Traveling exhibit celebrating the 100th birthday of the Good Housekeeping Seal. The exhibit features seven interactive displays with diorama-style windows that provide a look inside the labs at the GHRI. Also included are areas devoted to the magazine’s environmental initiatives, its VIP (Very Innovative Product) Awards; a timeline with GHRI highlights; touch screens with trivia games and videos of sample product evaluations; as well as a supervised Kid’s “Lab,” where parents can drop off their children while they explore the exhibit.
Design: Human Condition
Client: Good Housekeeping Institute
Locations: 11 Cities across the US